Ecosystem business models have the potential to generate and deliver much greater value than traditional business models. It’s not a question of whether companies will make the shift anymore. The question now is about the role they will play.
We’ve written about building platforms and how platform companies are more likely to succeed. However, there are many companies in many industries in the world, and not all will be able or willing to build a platform of their own. Nor will they need to. They can still succeed, provided they have the right strategy, choosing their own ecosystem niche, as a leader or a participant.
There are many ways to be an ecosystem leader. In this article we will point out three main categories that stand to profit from ecosystem business models.
- The Aggregator.
The aggregators connect supply and demand. They do this through their own transactional marketplaces. For this strategy to work, the volume of users is…